Digital Marketing
that Drives Real Growth
Certified digital marketing specialist helping MENA brands build authority, scale profitable campaigns, and transform data into actionable strategy. Based in Amman, Jordan — serving clients across the Middle East and MENA region.
Every campaign is built on measurable business outcomes and not vanity metrics. I use data-driven optimization, continuous A/B testing, and transparent KPI tracking to ensure every marketing dollar works harder. Performance dashboards and monthly ROAS reports keep strategy aligned with your growth goals.
Deep knowledge of MENA consumer behavior, Arabic content creation, platform dynamics across the Arab world, and cross-cultural marketing nuances. I understand the competitive landscape in Jordan, the GCC, and across the MENA region and how to position your brand to stand out.
From initial strategy and audience research to campaign setup, daily optimization, and performance analysis, I handle the complete picture. No handoff delays, no communication gaps. Direct collaboration with you at every stage, with full transparency on what's working and why.
Ready to get started?
Tell me about your project, goals, and current challenges. I'll outline a strategic approach tailored to your specific needs and timeline.
© 2026 Rakan Al-Amad. All rights reserved.
Services
Full-service digital marketing built around your goals — from the first campaign to long-term brand growth.
Full-funnel advertising management across the platforms your audience uses most. From campaign architecture and audience segmentation to daily optimization and reporting — every element handled to maximize ROAS and drive real business outcomes.
- Campaign setup & audience targeting on Meta, Google Ads, LinkedIn, and Snapchat
- Ad creative briefs and copy development aligned with your brand voice
- Ongoing bid management, A/B testing, and performance optimization
- Monthly ROAS reporting with actionable next steps
Leveraging AI tools and data intelligence to accelerate campaign performance, sharpen audience targeting, and streamline content production. I integrate AI-powered workflows into your marketing strategy to unlock smarter decision-making and a measurable competitive edge.
- AI-assisted ad copy generation, creative testing, and performance iteration
- Predictive audience modelling and intent-based targeting strategies
- Automated reporting workflows and performance anomaly detection
- AI tool stack consulting — selecting and integrating the right tools for your workflow
Data you can actually act on. I configure your analytics stack, build custom dashboards, and deliver monthly reports that translate raw numbers into clear strategic direction — so you always know exactly what's working and what to fix next.
- Google Analytics 4 & Meta Pixel setup, audit, and configuration
- Custom dashboards via Looker Studio and native platform tools
- Monthly KPI reports with trend analysis and benchmarking
- Data-driven optimization recommendations for campaigns and content
Know your market before you enter it. I deliver in-depth research on your industry, competitors, and target audience — giving you the intelligence needed to position your brand effectively and identify opportunities before the competition does.
- Competitive landscape analysis and benchmarking against key rivals
- SWOT assessment and strategic brand positioning recommendations
- Target audience profiling and buyer persona development
- Industry trend analysis and opportunity mapping
The right channel, the right message, the right moment. I develop media plans that optimize your budget across platforms — balancing reach, frequency, and cost-efficiency to hit your campaign objectives without waste.
- Channel mix strategy and budget allocation across paid, owned, and earned media
- Campaign timeline development and flight scheduling
- Platform selection informed by audience behaviour data
- ROI forecasting and post-campaign performance benchmarking
Sustainable growth requires more than campaigns — it requires strategy. I work with you to assess your current position, identify growth opportunities, and build a clear roadmap for long-term, scalable success across every customer touchpoint.
- Brand audit and competitive positioning review
- Customer journey mapping and experience gap analysis
- Growth roadmap with prioritised quarterly milestones
- Ongoing strategy reviews and consulting support
Your website is your most powerful marketing asset — and most businesses don't know it's leaking conversions. I conduct a deep-dive audit across technical performance, SEO health, user experience, and conversion flow to identify exactly what's holding your site back and deliver a clear action plan to fix it.
- Technical SEO audit — crawlability, indexability, page speed, and Core Web Vitals
- On-page SEO review — meta tags, heading structure, keyword alignment, and internal linking
- UX & conversion audit — funnel analysis, CTA effectiveness, and friction point identification
- Prioritised action report with quick wins and long-term recommendations
© 2026 Rakan Al-Amad. All rights reserved.
Professional Experience
Managing end-to-end digital marketing for a portfolio of clients across diverse industries including fintech, home services, FMCG, and personal branding. Responsible for strategy, execution, analytics, and account management across all accounts.
- Campaign Strategy & Execution — full-funnel paid campaigns across Meta, Google Ads, LinkedIn, and Snapchat
- Performance Reporting & Analytics — monthly KPI dashboards, ROAS tracking, and data-driven recommendations
- Market Research & Competitive Analysis — ongoing competitor benchmarking and audience intelligence
- Brand Growth & Strategy — positioning strategy, content planning, and cross-channel brand consistency
- Account Management — direct client communication, scope management, and strategic alignment at every stage
Paid social campaigns — lead gen & brand awareness across Meta platforms for insurance & financial services.
Full content strategy, community management, and bilingual copywriting for a home services marketplace.
Personal brand strategy and audience growth — including securing the Instagram Verification badge.
Market research, competitive analysis, and paid media planning for a currency exchange brand.
Brand positioning, seasonal campaign planning, and multi-channel media budget allocation for a premium FMCG brand.
Media buying across Google Ads (search, display, traffic) and YouTube advertising. Meta ads with lead forms and community management.
Content writing, community management, full website audit, and performance analysis with actionable recommendations.
Content writing, community management, website audit, and user experience optimisation for a stock exchange platform.
Built all social platforms from scratch (LinkedIn, Instagram, Facebook). Multi-platform content creation & strategy, media buying & paid advertising, community management, and full brand presence development.
Supported an integrated PR and marketing team at one of the MENA region's leading creative agencies. Contributed to campaign execution, community management, and performance reporting across multiple client accounts.
- Executed PR campaigns and supported media relations across agency client portfolio
- Managed social media community engagement, maintaining brand voice and response standards
- Collaborated with creative and strategy teams on integrated campaign planning and delivery
- Compiled weekly performance reports for internal review and client presentations
Education & Certifications
Specialized in digital marketing strategy, social media management, e-commerce, and consumer behaviour. Built a strong foundation in both the theory and hands-on practice of modern digital marketing across Arabic and English markets.
Tools & Platforms
© 2026 Rakan Al-Amad. All rights reserved.
Freelancing
Clients I've worked with directly — managing their digital presence, campaigns, and growth strategy.
Digital presence management and personal brand strategy for entrepreneur Evana Wassouf. Built a consistent brand voice and content approach to grow reach and establish online authority.
- Personal brand strategy & positioning
- Content planning & social media management
- Audience engagement & growth tactics
Content strategy and social media management for entrepreneur Ahmad Qtiet. Developed a distinctive personal brand presence on Instagram to grow engagement and establish thought leadership.
- Instagram content strategy & calendar
- Brand voice development
- Organic growth & engagement
Managed digital brand presence for entrepreneur Ayoub El Hamad, focusing on Instagram growth strategy, content planning, and building a loyal and engaged following.
- Instagram strategy & content direction
- Audience growth & community building
- Brand identity consistency
LinkedIn strategy, content management, and B2B brand positioning for Alkhora for General Trading. Developed a professional online presence to strengthen market credibility and support business development.
- LinkedIn content strategy & management
- B2B brand positioning
- Corporate profile development
Brand strategy and digital marketing consultancy for entrepreneur Ebrahim Melhem. Developed personal positioning and content direction aligned with business goals and target audience.
- Personal brand strategy & consulting
- Content direction & messaging
- Digital positioning & audience targeting
Social media management and bilingual content strategy for the Pan Arab Women Physicians Association (PAWPA). Raised awareness, grew the digital community, and strengthened the association's online presence across the Arab world.
- Bilingual content strategy (Arabic & English)
- Community growth & awareness campaigns
- Instagram management & engagement
Instagram management and paid social strategy for Sama Al Serhan Real Estate Development. Built a premium brand presence, showcased developments with compelling content, and generated qualified leads through targeted campaigns.
- Instagram strategy & content production
- Paid social campaigns for lead generation
- Premium brand visual identity
Looking for a marketing specialist? Let's talk about your project.
© 2026 Rakan Al-Amad. All rights reserved.
ROI Calculator
Estimate your digital advertising returns based on real MENA market benchmarks. Adjust your inputs to explore different scenarios.
© 2026 Rakan Al-Amad. All rights reserved.
Get in Touch
Have a project in mind? Fill out the form and I'll get back to you within 24 hours.
Ready to take your digital presence to the next level? I'd love to hear about your project.
Rakan Al-Amad
© 2026 Rakan Al-Amad. All rights reserved.
Privacy Policy
Last updated: January 2026. This Privacy Policy explains how Rakan Al-Amad ("I", "me", "my") collects, uses, and protects information submitted through this website. By using this site or submitting a contact form, you agree to the practices described below.
1. Introduction
I am committed to protecting your personal data and respecting your privacy. This policy applies to all personal information collected through this website, including via the contact form. I take data protection seriously and handle all personal information in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) where applicable.
2. Information We Collect
When you submit the contact form on this website, the following information may be collected:
- Full name
- Email address
- Contact phone number
- Service of interest and project type
- Project details and any other information you choose to provide
I do not collect sensitive personal data (such as health information, financial account details, or identity documents) through this website.
3. Legal Basis for Processing
I process your personal data on the following legal bases:
- Consent — you voluntarily submit your information through the contact form
- Legitimate interests — to respond to enquiries, provide services, and maintain business records
- Contractual necessity — where a professional engagement is established, processing is necessary to fulfil the agreed scope of work
4. How We Use Your Information
Information you submit is used solely for the following purposes:
- Responding to your enquiry and assessing your project requirements
- Communicating about services, proposals, and timelines
- Delivering agreed digital marketing services
- Sending relevant follow-up communications where you have indicated interest
- Maintaining accurate business records as required by law
Your information will not be used for unsolicited marketing or sold to any third party.
5. Data Sharing and Third Parties
Your personal data is not sold, rented, or shared with third parties for their own marketing purposes. Limited sharing may occur with:
- Formspree — the form submission service used to securely receive and forward contact enquiries. Formspree processes data in accordance with its own privacy policy
- Professional service providers — such as accountants or legal advisors, only where strictly necessary and under confidentiality agreements
- Legal authorities — where required by law or to protect legal rights
6. Data Retention
Personal data submitted through the contact form is retained for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Enquiries that do not result in a professional engagement are typically deleted within 12 months. Data relating to active or completed client engagements may be retained for up to 5 years for legal and accounting purposes.
7. Your Privacy Rights
Depending on your location, you may have the following rights in relation to your personal data:
- Right of access — to request a copy of the personal data held about you
- Right to rectification — to request correction of inaccurate or incomplete data
- Right to erasure — to request deletion of your data where it is no longer necessary
- Right to restrict processing — to request that processing of your data be limited in certain circumstances
- Right to data portability — to receive your data in a structured, machine-readable format
- Right to object — to object to processing based on legitimate interests
To exercise any of these rights, please contact me at rakanmarketing01@gmail.com. I will respond within 30 days.
8. Data Security
I take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. Form submissions are transmitted securely via Formspree's encrypted service. However, no method of electronic transmission or storage is 100% secure, and I cannot guarantee absolute security.
9. Cookies and Tracking Technologies
This website does not use cookies, tracking pixels, or analytics tools that collect personal data about visitors. No third-party advertising scripts or tracking technologies are embedded on this site. If this changes in future, this policy will be updated accordingly and visitors will be notified.
10. Contact Form and Inquiry Data
Data submitted through the contact form is processed by Formspree and forwarded to my email address. Formspree acts as a data processor on my behalf. Submitted enquiries are stored in my email inbox and may be referenced in ongoing communications. Data is not shared beyond what is necessary to respond to and fulfil your enquiry.
11. Payment Information
This website does not collect or process payment information directly. Payments for services are handled through bank transfer or PayPal. Payment details are exchanged securely outside of this website, via invoices sent directly to clients. I do not store credit card or banking information.
12. International Data Transfers
This website is operated from Jordan. If you are submitting information from outside Jordan, your data may be transferred to and processed in Jordan or in other countries where service providers (such as Formspree) operate. I take reasonable steps to ensure that such transfers are made in compliance with applicable data protection laws and that your data remains protected.
13. Children's Privacy
This website is intended for use by professionals and businesses. I do not knowingly collect personal data from individuals under the age of 18. If you believe that a minor has submitted personal data through this site, please contact me immediately at rakanmarketing01@gmail.com and I will take steps to delete such information promptly.
14. Third-Party Websites
This website may contain links to external websites, including social media profiles. I am not responsible for the privacy practices or content of those third-party sites. I encourage you to review the privacy policy of any external site you visit. Links to third-party platforms are provided for convenience only and do not constitute endorsement.
15. Changes to This Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes in services, legal requirements, or data handling practices. The date at the top of this page indicates when the policy was last revised. Continued use of this website following any updates constitutes acceptance of the revised policy. I recommend reviewing this page periodically.
16. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact me at:
- Email: rakanmarketing01@gmail.com
- Phone: +962-790111200
- Location: Amman, Jordan
I aim to respond to all privacy-related enquiries within 5 business days.
© 2026 Rakan Al-Amad. All rights reserved.